" A brand is a voice and a product is a souvenir "
One of the most important things in such a competitive market is to generate an instant connection to be remembered
This was our challenge, to create a connection between our client and its consumer through a mascot that was easily recognized and highly striking in people’s minds. After much study, sketches, and refinement of ideas and lines, we were able to find the perfect recipe for our client.
Our greatest pride is knowing that today Serv Tech is known as “The one with the bear”.