The Golden Circle of Marketing

What is “Golden Circle” marketing? Is it more effective than other marketing strategies?

Golden Circle marketing is a marketing strategy promoted by Simon Sinek in his book Start with Why. Golden Circle marketing depends on your WHY, your central belief. It’s the concept that motivates you to get out of bed in the morning. In terms of an organization, it’s the reason you’re in business.  Despite essentially providing the same services or products, some companies are more successful than others. It all boils down to the simple golden circle principle followed by the great leaders. The Key to Golden Circle Marketing is to Define Your Why the WHY leads to the HOW and the WHAT.

  • The WHY: This is the vision of your company
  • The HOW: is the practical, operational knowledge that brings the vision to life.
  • The WHAT: is the product or service you are selling

Difference Between the Owner doing the posting and an Agency – You might be a Business Owner, CEO, or Marketing Director, struggling to decide whether to place your marketing in the hands of an agency or to take it on yourself and that can be a daunting task. The two biggest areas we feel that will have an impact in your decision: Time and Money. Here are some other areas to consider that will help make your decision a bit easier on you.

Understanding – because an agency attempts to meet consumers where and when they search for information online, an agency must have a deep understanding of the target audience and their behavior.

Processes – inbound marketing involves creating and promoting content, and doing those things well often require sound processes and workflows.         

Tools – a typical agency will use a whole slew of tools.  , social media tools, email tools, and more, depending on your needs.

Consistency –  why is it important? Not only because it helps you build a large amount of content over time, Google smiles upon websites that consistently produce valuable content that engages readers.